Dear reader, it is time for real customer.

How many companies have customer focus as a corporate value written in its claims? How many retailers tell their employees that the customer is the main? But how many times we have heard discussed in crash? How many times we said, "not around here?" How many times when we called the call center for a problem with your product or service, we have taken a little to nervous breakdown? And what could we do? Everyone was there just because the tap flowed. Now it flows both.

Some people began to revise prices, restaurants - some of whom have spent some streets -, car dealers - taking them out of hand it to you and your values ​​in the low - or to slow the flats - but few can resist. It's supply and demand, there was an excess of the first and now there is an excess of the second due the first of which was incurred, and must find a new equilibrium point. It is time to market in the purest sense of the term, the place where traders meet to exchange, which traded or if you want regategen, and seek an agreement that satisfies both parties based on positions where each wants to maximize their benefit. But in this meet, compete on price is dangerous because all downhill, downhill, you can get to the other end to deflation and subsequent recession, and rather, they may ask that the Japanese know a bit.

The point of agreement and not losing customers - or even beat them, why not? - Must come to care for them, to pamper them. Among the company and the consumer is clear: treat him so polite, generous, helpful, does not mean the same servile; offer fair value for money, without abusing the edges, that is no longer xauxa; and be generous in claims and complaints.

Some companies, I have just said is also true, but we can add payment terms. Everybody was just in treasury and financial institutions do not put user, information about the increase in default are common, and not only affect mortgages, but it's time to trust, not blindly, but with discretion . If our customers as providers have met regularly and on time with us and if we as customers are met with our creditors, perhaps not when we can not trust each other, but to agree, to reach agreements. If in doubt, we are transparent, we teach our accounts if necessary, we show that we have nothing to hide and we are empresarialment solvent, only to suffer the consequences of the financial crisis, if not funded entities and between us we can finance if in the end everything stops, and then if we have real crisis in the real economy. In the group of micro and small entrepreneurs - who are the majority - we can reach an agreement fixing the price of counterparties without exchanging money and move the respective bills, economy would be without them.

In short, I'm talking about solidarity - not charity or generosity or charity - between suppliers and customers of that relationship of mutual support that binds the different members of a collective in the sense of belonging to the same group and in the consciousness of common interests, because in the end, all social crises caused by climate disasters, earthquakes, wars, ..., the humanity has solved according to this principle, and not an economic crisis is nothing but a form of social crisis.

It is time to make the breakeven analysis, knowing what we could achieve and manage customers, good customers.

Joseph Albet
29-10-2008