Ford (1903) Tesla Roadster (2009)

Dear employer, in a trilogy of articles (*), which I published in the May and June of 2002, wrote that the world was a stage of revolution, of radical change. The facts of these seven years have passed since I made that confirm the reading. Then he spoke of the new economy, a term that has recently come into use, and who was well defined by Professor Manuel Castells in his book The Internet Galaxy. Reflections on Internet, business and society (2001), when he said that it "has a cultural basis: is based on a culture of innovation, risk culture, the culture of expectations and, ultimately, the culture of hope in the future. Only if this culture survives the pessimists of the old economy of the industrial age, you can again thrive in the new economy. " Indeed, the world was divided between those who see only the present and those who have hope in the future, and what happened is that the former have come up against the reality of Morros: this is finite, there is and there is no more. It can only have more if you believe in progress, if you believe you can have a better life, so, today, only it can provide increased knowledge and understanding only if it makes sense for the future. The pessimists of the old industrial economy did not want to change anything so we went. An example of this.

The automotive sector is suffering from a structural crisis, whom we had to say that Ford and General Motors, the corporation paradigms, innovation and industrialization of the planet would be as they are! They did not know or did not want, read the revolution and who at the time they have their "blue ocean" are now engaged in a "red ocean". But as humanity's future, some of them found their opportunity, a new " blue ocean "and create the new paradigm.

This is the case of Tesla Motors, which designs and sells high performance, super efficient electric cars with style, acceleration and ability to travel distances equivalent petrol car. I have no room to tell you more, but go to their website www.teslamotors.com and see for yourself. It is a company that initiate two entrepreneurs - Martin Eberhard and Marc Tarpenning ( www.teslafounders.com ) in 2003 - after work on the idea since 1996, which are currently the only company as shareholders (at the time they raised 100 million from various investors) share the property with sixteen more between individual members - two of them are the founders of Google - and institutional and certainly not take much time out on the stock market.

Tesla Model S

This only can do the Americans? Last November I wrote in my blog article Green New Deal: the chance? In the country that signed Kyoto are putting the batteries ...

Please note, prices:
Tesla Roadster on a $ 90,000, Tesla Model S, and about $ 49,900 from 2011.

Joseph Albet

Economic Focus, 11-04-2009

(*)
About the company and the employer Catalan (04-05-2002)
Adapt to the revolution. Illusion (18-05-2002)
The challenge to innovate. But what is innovation? (01-06-2002)