Dear employer, on 25 October I attended the opening of the Innovation Forum 2005 organized by CIDEM that this year was geared toward four areas: people, creativity, ideas and enterprise. One of the participants in this opening was the professor of psychiatry at New York University, Luis Rojas Marcos, a member also of the Academy of Medicine of the city and author of The power of optimism, published year, and that the ceremony explained the high correlation between innovation and the mood.

The central concepts of the Forum and the exhibition were the teacher I moved in June 2002 and the book Letters to a CEO. Reflections on the company and people in the XXI century, of which I am the Author, and I took the step with both the content of the Forum and that day just because I used a few paragraphs from an article by Professor Marco Rojas in El Pais on 23 September 2001 attack on the root of the Twin Towers in New York.

Let me explain! The book is based on three beliefs: the company as an institution that should contribute to a better society, optimism and belief in human beings, and the need for building a future. From these three beliefs and I said that we must understand the company today as a community of intelligent people who put their knowledge, their knowledge, to serve a purpose that allows for a competitive advantage in the market, and this company only makes sense if you project into the future, since this is the engine of the people, the illusion is what moves people, and the illusion is future. I also said and I say, this is not possible without believing in them and believe in others only if we are convinced that these other people are good. At this point, perceived by many - or some - as a naive statement, an innocent frankness and without malice, where Professor Rojas Marcos helped me quite. In his article before I wrote this paragraph: "However much admired the courage of these heroes (referred to people who had helped others during the attack) not just to understand their selfless gesture because it is believed, go against the instinct of preservation, the principle of selfishness. Much to the surprise and disbelief that produce these altruistic acts arises from the negative idea of ​​human nature so fashionable these days. " And the article ends by saying: "In the end, the most important lesson I've learned so painful these days is that our daily work is to help one another, and that the best business is good. The tragic September 11 that changed this town forever reminded me of a passage Journal of Anne Frank, the girl of fifteen who died on the eve of the Nazi concentration camp of Belgo-Belsen, the March 1945, wrote: "However I think people are really good at heart". "Believing in people is the basis for hope, optimism, enthusiasm and creativity, all concepts inherent in the company.

Dear entrepreneur friend, as long as we live is a time of change, as I said other times, a time of revolution posed a future more uncertain than it usually is the future, and this anxiety can be seen at the bottle half full or half empty. For some companies and their companies - China, India, Mexico, Brazil, or the countries newly joining the EU - the current time is perceived as development time, improving their welfare, opportunities and growth in short time the bottle is half full. Other companies and their companies - Germany, France, Italy - the perception of threat is long, need to maintain, preserve and therefore time is half empty bottle. Feel like relativity, by Catalan society and their companies certainly should be half full bottle of time because as someone said no pessimist has discovered the secret of the stars, or sailed the seas for ever unknown, nor has opened a new door to the human spirit.

But you tell me: "Okay, now tell her all employers in the textile sector, employees of SEAT, the cavistes, etc.., Etc..". I will answer quoting Professor Rojas Marcos, who see it as a reference to this article: "The healthy optimism does not imply a false sense of invulnerability or a state of euphoria forassenyada. On the contrary, is a way of feeling and thinking that helps us make sense to use the skills and resources of the environment, and fight adversity without demoralize us. "

I think you can!

Joseph Albet

Director DIRECTORS ALBET BCN

www.albetconsellersbcn.org